“The vast majority of their early marketing budget went on ground-level activities: tasting events, customer education, and point-of-sale materials. They built the brand state by state, market by market, with sales teams on the ground in each location.” On point and critical when creating a new category! Interesting story!
Great story. Defending a newly created category against a late-entering legacy competitor is no small feat. Too often, bigger players capitalize on the awareness and trial built by smaller brands. Credit to the team for executing well and holding their position
“The vast majority of their early marketing budget went on ground-level activities: tasting events, customer education, and point-of-sale materials. They built the brand state by state, market by market, with sales teams on the ground in each location.” On point and critical when creating a new category! Interesting story!
Fantastic man. Keep up the great work!
Great story. Defending a newly created category against a late-entering legacy competitor is no small feat. Too often, bigger players capitalize on the awareness and trial built by smaller brands. Credit to the team for executing well and holding their position